Grace Lam is one of Asia’s most prominent editors and stylists, with over 22 years of experience working in the publishing industry in Europe and Asia.

Born in Hong Kong, lived in London most of her life. The city’s cutting edge style inspired her to pursue a Graphic Design degree specializing in fashion and photography at the famed Central Saint Martin’s College Of Art & Design.  After graduating with a First Class Degree Honour she joined iconic fashion magazine i-D as an editorial assistant and then became the full time fashion assistant/PA to Fashion Director-At-Large Edward Enninful who is currently the Editor-In-Chief of British VOGUE.  During her i-D era she worked with industry greats including Terry Jones, Paolo Roversi, Craig McDean, Mario Testino, Annie Leibovitz, Steven Klein, Pat McGrath, Eugene Souleiman and supermodels including Kate Moss, Naomi Campbell, Stella Tennant, Gisele Bündchen, Natalia Vodianova & Linda Evangelista.

In 2005 she relocated to Shanghai, China where she became part of the original team to launch VOGUE China. For almost 10 years, her previous role as the magazine’s Senior Fashion Style Editor saw her producing editorial content, photo shoots and events while working with both local and international celebrities including Maggie Cheung, Shu Qi, Fan Bing Bing, Chris Li Yu Chun, Hu Jun, Aaron Kwok, Daniel Wu, John Woo, Lana Del Rey & Alexa Chung.  A passionate supporter of Chinese talent, she has also collaborated with the likes of Wing Shya, Kai Z Feng and Fan Xin, along with Chinese supermodels like Du Juan, Fei Fei Sun, Ju Xiao Wen and Liu Wen.

On 14th May, 2017 (Mother’s Day), Grace launched her new Youtube web series ‘GRACE LAM STYLE’. She steps away from the fashion world to give a helping hand to some of Hong Kong’s most needing and deserving underprivileged people. By using fashion as a way of giving back to the Hong Kong community, each episode Grace gives her guests a much desired boost of confidence and a new lease on life by teaching them some practical styling and shopping tips through a series of makeovers and image transformations.  At the same time, Grace expanded her creativity and created ‘GRACE LAM STYLE TIPS’ and ‘GRACE LAM WOMEN’ which became an instant success on her social media platform.

Grace’s work has appeared in renowned publications including VOGUE Italia, VOGUE China, VOGUE Japan, Architectural Digest (China), i-D magazine (London), V magazine (NYC), Numero (China), Spur (Japan) and Figaro (Japan).  Grace’s clients include Estee Lauder, Dyson, M.A.C Cosmetics, Christian Dior, Burberry, Harvey Nichols, Lane Crawford, Lanvin, Ralph Lauren, Tory Burch, Adidas, Van Cleef & Arpels, Sotheby’s, Canon, DFS, Asahi and Mandarin Hotel Group.

2018 Grace was appointed as a global ‘ESTEE Ambassador’ for the world’s most renowned beauty brand ‘ESTEE LAUDER’.   The first Chinese from Hong Kong ever chosen for a global campaign.

Grace is also an avid fan of Bruce Lee movies and Formula One Racing. After living in Asia for 12 years, in 2020 Grace decided to relocate to Perth, Australia to start her new adventure with her husband Jason Capobianco and their young son.